The Integrated Change System™
Aphobic follows the proven therapeutic process for relieving fears and phobias called the Integrated Change System (ICS).
ICS was designed by our co-founder and chief therapist, Christopher Paul Jones. Chris discovered early on that traditional therapy often falls short for phobias, after tackling his own flight and public speaking phobias. He spent two decades as a therapist helping thousands of clients suffering from all kinds of fears and phobias. Based on his experience and research, he designed the ICS therapeutic process.
ICS is different from other therapeutic approaches as it uncovers both the conscious and subconscious aspects of how your fear works. Chris has designed this system to use the best techniques from clinical psychology to break down and relieve your fear.
Cognitive Behavioral Therapy (CBT)
Emotional Freedom Techniques (EFT)
Mindfulness
Eye Movement Desensitization and Reprocessing (EMDR)
Neuro-Linguistic Programming (NLP)
Meditation
Hypnotherapy
Timeline Therapy
Meet Chris
Meet Chris, our founder who created the ICS therapeutic process after 20 years of clinical experience working with people suffering from all kinds of fears and phobias.
Seven Step Process to Relieve Fears and Phobias
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Know Your Fear
Explore your phobia and understand how it shows up in your body and mind.
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Relax the Conscious Mind
Use breath, voice, or tapping to shift into a calmer state for deeper work.
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Uncover Secondary Gain
Identify the hidden reason your fear persists—like safety, avoidance, or control.
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Discover & Scramble Your Strategy
Interrupt the subconscious pattern your brain runs when the fear is triggered.
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Discover & Scramble Past Memories
Find the earlier memories linked to your phobia and rewire how they’re stored.
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Recondition Your Emotions
Shift the emotional energy tied to your fear so it no longer dominates your response.
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Face Your Fear
With your nervous system regulated, safely visualize or engage with your fear in real time.
The ICS therapeutic process is a 7 stage process to relieve fears and phobias.
Traditional phobia treatments often rely on exposure therapy. This means you are gradually faced with what you're afraid of. But this method has its limitations. Some fears, like flying, aren’t easy to simulate in a safe or gradual way, and without the right support, exposure can backfire by actually strengthening the fear instead of relieving it.
Behind ICS is the idea that fear is a sequence of steps that the client does, albeit subconsciously. The steps are based in feelings, beliefs, thoughts, images and memories.
The process relaxes the conscious mind in order to allow the sequence of steps that the client does to be uncovered. These steps can then be “scrambled” (broken down so that they no longer play out) using a variety of techniques from traditional therapy.
“Fear isn’t something you catch. It’s something you do.” - Christopher Paul Jones
Another idea in ICS is that often there are “anchor memories”, moments in which the fear was created, though again, the client may not be consciously aware of these. ICS helps uncover these memories, and “scramble” them using some incredibly powerful techniques proven to help reduce the emotional charge of such memories.
Learn More about Chris
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Phobia Strategy
FEELINGS
BELIEFS
THOUGHTS
IMAGES
MEMORIES
Scaling The Integrated Change System to Millions
Chris has always wanted to scale the help he provides, becoming frustrated at times that he could only help “one client at a time”. He knew that technology was the only way to fill the gap.
Teaming up with Dr. Robin Donaldson, an AI expert with a track record of scaling human intelligence through AI, they built Aphobic together to scale phobia relief to millions. Now, clients around the world can access tools to support phobia relief, on their own time, at their own pace.
“While helping people with fears and phobias is incredibly rewarding, I’ve long been frustrated with not being able to help everyone. I can only help one client at a time.”