Founding Aphobic
Aphobic was born from a deeply personal story.
In 2015, our CEO Robin suffered from a severe fear of flying, until he met renowned therapist and “breakthrough expert” Christopher Paul Jones. After several sessions with Chris, who developed the Integrated Change System (ICS) specifically to relieve fears and phobias, Robin was able to overcome his fear completely. And since then, he has flown over 350 flights, traveling more than 500,000 miles!
This experience didn’t just change his life, it sparked an idea. With a PhD in simulating biological systems and a background in AI startups, Robin envisioned a way to scale Chris’s methods to millions using artificial intelligence.
Recognizing the vast number of people suffering silently from phobias, and the barriers many face in accessing psychotherapy, Robin and Chris teamed up to build Aphobic, the first ever phobia relief app powered by AI.
Their vision attracted Geoffrey Doyle, a commercial healthcare strategist, who joined the founding team to help bring Aphobic to market.

We’re here to help millions live without fear
Meet Aphobic
The Founders
The Breakthrough Team
Christopher Paul Jones
Dr. Robin Donaldson
Geoffrey Doyle
-
CEO & Founder
Dr. Robin Donaldson is a computer scientist and entrepreneur with a PhD in simulating biological systems using Artificial Intelligence. He holds a Master’s degree from the University of Cambridge and a postdoc from Stanford University. Robin has authored 18 scientific publications with over 800 citations and holds three pending patents in AI [patents 1, 2, 3]. He previously founded Ecree, an AI-powered writing solution, acquired by Newsela in 2022. After personally overcoming a severe fear of flying through the Integrated Change System, Robin was inspired to scale phobia relief to millions, leading to the creation of Aphobic. He now drives the company’s vision, product development, and technical strategy.
-
Chief Therapy Officer & Founder
Christopher Paul Jones is a globally recognized expert in fear and phobia relief, known as “The Breakthrough Expert.” He developed the Integrated Change System (ICS), a multi-modal therapeutic framework that combines techniques such as CBT, EMDR, NLP, EFT, Hypnotherapy, and others. With over 20 years of experience as a therapist, speaker, and coach, he has helped thousands overcome phobias, including Robin, inspiring the foundation of Aphobic. Christopher is the author of three books, Face Your Fears, Face Your Fear of Flying and Face Your Fear of Public Speaking, and regularly appears in major media including the BBC.
-
Chief Commercial Officer & Founder
Geoffrey Doyle brings more than two decades of experience in global health-tech strategy, startup development, and investment. With a strong track record in commercializing medical and AI-driven technologies (particularly in orthopedics and digital health), he leads Aphobic’s growth, strategic partnerships, and go-to-market execution. Geoffrey recognized the urgent need for scalable mental health solutions and joined Robin and Chris to found Aphobic, uniting his commercial acumen with their technological and therapeutic expertise to expand access to effective phobia relief worldwide.
Robin & Chris on Vanessa
Watch our founders discuss phobia relief on The Vanessa Show on Channel 5 in the UK.